As with any content strategy plan, we started by identifying the persona of the target audience. By determining the search terms their prospects were most likely to use when looking for services Clinsmart provides, we could fine tune the content strategy. We also researched competitor websites and their search ranking results and developed a strategy to outrank them. We began posting blogs once a week and positioned the company as experts on clinical trial best practices who keep up-to-date on FDA regulations to ensure patient safety. Each of the blogs were search engine optimized, strengthening ClinSmart’s search ranking and increasing brand visibility.